Even when we’re not literally making a poster, the philosophy of the poster can still apply — and in the case of our
Ron Carter Universe project, it very much did. What is the Philosophy of the Poster, you ask? Many designers have written about it, but here’s my shot: A good poster is both an ambient presence in a room, and a tool for organizing information into something useful, depending on who its occupants are and where they stand. Data blurs into texture that welcomes wandering eyes, guiding them closer and through a reading experience where written facts mingle with the viewer’s imagination. A poster doesn’t spell out stories like a book does, but orders and paces the appearance of characters and events (”data”) with a visual hierarchy that leaves room for chance, in all its clarity. This balance of curation and ambiguity enables any number of narratives to emerge around a poster’s layers of legibility.