Notebook
Here's where we post periodic updates on what we've been up to at Fathom. Reflections on the interesting stories that emerge from our client work, side projects, after-hours rabbitholes, and other miscellaneous threads of inquiry.
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If a picture is worth one thousand words, then think of the following process video as a nonfiction novella. You can remove your reading glasses as necessary.
When I was in graduate school, I took a type design elective taught by the excellent Cyrus Highsmith. The first week we each gathered and refined the basic formal elements that would define the nature of our typeface. In my case, I wanted a display face optimized for the screen — with rounded slab serifs, a roomy x-height for readability, and bowls with a distinctive tear shape to them. What emerged was Shoestring, a "simple, friendly, open type face for blogs. Suitable for boilerplates and headlines. Optimized for use on screen."
Popular Science publishes a special energy issue every two years. We designed a 2011 spread that looked at where U.S. energy comes from, where it goes, and how much is lost along the way. The biennial is upon us, so we were excited when Katie Peek got back in touch for this year's issue. She asked us to research the innovations in renewable energy production that were taking shape worldwide, and to propose a couple of stories.
As debates around the state transportation bill heated up this month, we teamed up with the Transportation for Massachusetts Coalition (T4MA) to create a series of infographics that capture the complexity of the Bay State’s transportation network. Since most of the Fathom team commutes via public transportation (the rest bike to work), we felt strongly about contributing clear and readable graphics that could be used in the course of the T4MA advocacy campaign. We have a vested interest in seeing that network remain in good working order, accessible, and affordable.
As debates around the state transportation bill heated up this month, we teamed up with the Transportation for Massachusetts Coalition (T4MA) to create a series of infographics that capture the complexity of the Bay State's transportation network. Since most of the Fathom team commutes via public transportation (the rest bike to work), we felt strongly about contributing clear and readable graphics that could be used in the course of the T4MA advocacy campaign. We have a vested interest in seeing that network remain in good working order, accessible, and affordable.
I am fascinated with metro maps. You may be more familiar with the term "metro" as the T, subway, L, Underground, Tube, Tram, BART, Muni, Subte, T-bana, U-bahn, Tren-Urbano, SkyTrain, MTR, Tren Electrico, T-bane, S-tog, Rapid, and even Clockwork Orange depending on your home city.
When you have young children, at some point you will probably need to come to grips with the idea of vacationing at Disney World.
Thomson Reuters released their 2012 Annual Report online last week. While VSA Partners designed and implemented the site, we worked on a set of five graphics that highlight a selection of Reuters’s core business units.
For the past several years, my three brothers and I have convened at the eldest brother's house for the first weekend of the NCAA Tournament (also known as March Madness), doing our best to watch as many of the initial 32 games of the tournament during a melba toast and orange juice-soaked* four days of disregard for the outside world. Over time this has evolved—it initially started with just the two oldest brothers in an Arizona basement—into a gathering of up to two dozen friends, neighbors, wives, and kids.
Friends, foes, and country people: we would like to cordially invite you to experience the Fathom Bracket (2013 March Madness edition).